The sticky note category is saturated with poor imitations. Our challenge was to demonstrate the superiority of Post-it® Super Sticky Notes.
Will it stick?
We pressure tested 2 x sticking power of Post-it® Super Sticky Notes under extreme conditions.
In our first experiment, as part of Post-it notes partnership with Bathurst, we pushed them to their limits around a race track at 200km/h.
Next we decided to push them harder... and higher! So we launched a Post-it Super Sticky note into space.
And did they stick? Hell yeah.
33% sales increase during campaign period
19% sustained sales increase post campaign