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Scaring customers can be good for business

Transforming a limited time offer into 27.5% sales growth

CHALLENGE

How do you get a campaign message to spread like wild fire in under two weeks? And drive sales of Hungry Jack’s new Halloween Whopper in a very limited time?

IDEA

Halloween at Hungry Jack's is Scarily Good

Prank videos are some of the most viewed content online for a younger audience. With this in mind Channel T created a film stunt to promote their limited edition Halloween Whopper, designed to scare the hell out of a whole new generation of burger lovers and really get them talking about a 40 year old burger brand. As it turns out, scaring customers can be good for business growth.

PERFORMANCE
Channel T created Hungry Jack’s most talked about digital and social campaign ever, on top of a significant increase in Whopper sales.
  • 27.5% sales increase nationally
  • 9,353,928 total reach
  • Over 22,000 social media post engagements

OUR WORK

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