How do you get a campaign message to spread like wild fire in under two weeks? And drive sales of Hungry Jack’s new Halloween Whopper in a very limited time?
Halloween at Hungry Jack's is Scarily Good
Prank videos are some of the most viewed content online for a younger audience. With this in mind Channel T created a film stunt to promote their limited edition Halloween Whopper, designed to scare the hell out of a whole new generation of burger lovers and really get them talking about a 40 year old burger brand. As it turns out, scaring customers can be good for business growth.
Channel T created Hungry Jack’s most talked about digital and social campaign ever, on top of a significant increase in Whopper sales.
- 27.5% sales increase nationally
- 9,353,928 total reach
- Over 22,000 social media post engagements