Dineamic over the last 6 years has grown their online ready meal business to producing 10,000 meals per week. After a significant round of investment, and expanding into Coles, Dineamic was looking to take their business and brand to the next level.
WHAT WE DID
Channel T worked with Dineamic to develop a powerful brand positioning, new brand identity, new packaging, and communications strategy. Off the back of this we developed Dineamic's new creative platform and campaign assets to launch Dineamic on a national scale.
Dineamic. Better for it.
Dineamic is made up of and lead by people who always choose to do the right thing - no matter what the cost. Whether it's ensuring they only use the best ingredients, only partner with ethical suppliers, their choice to use only sustainable materials in their packaging, or the quality of the meals they provide their customers, Dineamic NEVER cuts corners. Put simply, they make decisions that we can all feel better for.
Brought to life on TV, OOH, social, digital and in-store the campaign is set to make Dineamic a highly distinctive brand in the ready meal category, and an excellent option for those looking for easy, wholesome food in their life.
The campaign is now live in market - results to come.